In year 1908, 1,200 sets of Goodyear Tyres were sold to Henry Ford for the manufacture of Ford Model T automobiles, which proved to be a sensation among contemporary middle-class consumers. Since then, the Goodyear Tyre & Rubber Company has been recognized throughout the world as an American industrial icon, which played a major role in key moments of human history and life since its founding in 1898.

Year 1971 marked another milestone for Goodyear, as, with its XLT tyres, Goodyear historically became the first tyre brand ever used on the moon with Apollo 14's MET (Modularized Equipment Transporter) and The US's NASA turned to Goodyear for the tyres needed for the rover that touched down on the moon. It was an engineering problem with incredibly challenging conditions that Goodyear's intrepid team eventually resolved: differing levels of atmospheric pressure, a complete lack of air, and widely varying temperatures from day to night.

Aviation really took off in 1909, six years after the first flight, when Goodyear created the first tyres ever to be used for airplanes, which had used cumbersome sleds previously. The Goodyear Wing Aeroplane tyre was built by the company's engineers to be lightweight, to resist punctures, and to be easy to remove. The tyre proved to be a success, and airplanes have been using specially made tyres ever since.

^* FAA - Federal Aviation Administration

Goodyear and the legendary Winged Foot™ logo have been synonymous with victory, dominating the winner's circle across the entyre spectrum of motorsports. In 1998, Goodyear became the first tyre company to win 368 Grand Prix races, showcasing the wide variety of cars and teams that rely on Goodyear for racing success.

The first commercial use of a new soybean oil-based rubber compound is helping Goodyear enhance tyre performance in dry, wet and winter conditions. A Goodyear team of scientists and engineers created a tread compound, or formulation, using soybean oil, which is naturally derived, cost-effective, carbon-neutral and renewable. By employing soybean oil in tyres, Goodyear found a new way to keep the rubber compound pliable in changing temperatures, a key performance achievement in maintaining and enhancing the vehicle's grip on the road surface.

The Goodyear Tyre & Rubber Company has revealed innovative new Eagle-360 concept tyre at the 2016 Geneva Motor Show, which is designed to enable the future of mobility. The Eagle-360, a spherical-shaped design concept tyre, was designed with key features of maneuverability, connectivity and biomimicry for autonomous mobility and allows the car to move in all directions, contributing to safety for passengers, as well as coping with space limitations such as tight parking lots or city streets. It contains embedded sensors further increase safety by communicating road and weather conditions to the vehicle control system and other nearby cars, while tread and tyre pressure monitoring technology regulate even wear of the 360-degree tyre to extend mileage. Though currently a future concept tyre, the Eagle-360 represent an essential aspect of Goodyear’s innovation strategy and its vision for smart and safe mobility.